Fisher & Paykel The best innovators don’t just understand technology, they understand people. Since 1934, Fisher & Paykel have been designing technology that enriches and improves people’s lives. By challenging conventional appliance design these world-first technologies have changed the way we live forever. Fisher & Paykel have developed a wide range of kitchen appliances that deliver style, quality and performance to any and all kitchens. CURIOSITY: THE FOUNDATION OF EXCELLENCE Fisher & Paykel design heritage is founded on a pioneering spirit and a culture of curiosity. They’ve built their legacy with a future focus that still stays true to the fundamentals of sustainable design. Fisher & Paykel believe technology should always begin with the people who use it. This has seen them challenge conventional appliance design to create products that deliver to genuine human need. Ongoing research and development is backed by a culture of open innovation, collaboration and curiosity – one that seeks to uncover insights and ideas that connect with their customers and respect our planet. THE SOCIAL KITCHEN – FISHER & PAYKEL DESIGN PHILOSOPHY The idea of the Social Kitchen underpins Fisher & Paykel’s design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. It is both a concept and a lived experience that connects people with food and design. The Social Kitchen draws on a deep understanding of patterns of use. The kitchen is no longer just a place where food is made. It is where we meet to talk about our day, where homework is done, where we engage and interact as families and friends. Considered kitchens respect and reflect these patterns of use in their layout and in appliances that provide flexibility. That flexibility allows us to shift between the different requirements we have of our kitchens. By understanding the way kitchens are used Fisher & Paykel know what their customers are looking for in their perfect kitchen. They are looking for choices, for the freedom to create unencumbered by the restrictions of their appliance.